JHAENA JEWELS LAUNCHES NEW DIGITAL PORTAL, BRINGING LIVE SHOPPING, TRANSACTIONS AND CUSTOMER SUPPORT INTO ONE ECOSYSTEM

By Rommel Gonzales

On its sixth year, the jewelry brand takes its LIVE-selling experience to the next level with a more connected digital journey for its growing community.

Jhaena Jewels is entering its next chapter with the launch of the Jhaena Jewels Portal at www.jhaenajewels.com, a new digital platform designed to bring LIVE shopping, online browsing, transaction records, order management, delivery information and customer support into a more connected experience.

The portal marks the latest evolution of a business that grew alongside the rise of social commerce in the Philippines.

For Jhaena Jewels Founder Haena Sia-Foo, the goal was not to replace the LIVE-selling experience that helped build the brand, but to create a better digital environment around it.

“Our customers already love the excitement and personal connection of LIVE selling. As our community grew, we started asking how we could make everything that happens around and after ‘MINE’ easier, clearer and more organized,” said Sia-Foo. “We wanted the experience to grow with our customers.”

TAKING LIVE SELLING TO THE NEXT LEVEL

Like many businesses that grew through social commerce, Jhaena Jewels initially managed much of the customer journey through a combination of LIVE broadcasts, messages, manual coordination and separate transaction records.

As its community and volume of transactions expanded, the brand saw an opportunity to bring more of these touchpoints together.

Through the new portal, customers can create a dedicated Jhaena Jewels account where relevant purchase information, transaction records and orders can be accessed in one \place.

During participating LIVE sessions, customers can also watch the broadcast, chat and claim pieces while browsing the pieces being featured, including available product information such as photos, prices, item details and availability.

Selected LIVE sessions may remain open as replays after the broadcast, allowing customers to revisit featured pieces, and still claim what’s left, without having to search through an entire LIVE stream or message thread.

Outside LIVE sessions, customers can continue browsing and buying available pieces through the Jhaena Jewels online shop, and check out LIVE finds and shop pieces together.

“We are not moving away from LIVE selling,” Sia-Foo said. “We are building a better home for it.”

A MORE CONNECTED CUSTOMER JOURNEY

The Jhaena Jewels Portal is designed around five key improvements to the customer experience:

Permanence. Customers can access organized purchase and transaction records through their account, giving previous purchases a more permanent digital home.

Control. Customers can have greater visibility over invoices, payment progress, orders, individual shipments and available delivery information.

Ease. The portal is designed to reduce unnecessary back-and-forth by bringing together more steps of the journey, from shopping and checkout to payment follow-up, delivery information and customer assistance.

Transparency. Payment submission, review and confirmation can be reflected as separate stages, helping customers better understand the status of a transaction.

Continuity. The relationship between the customer and Jhaena Jewels no longer needs to end when the LIVE broadcast ends. Customers can return to their account, purchases and relevant order information through one digital destination.

The platform also allows customer concerns to be associated with a particular order, helping keep the transaction and related communication more closely connected.

By bringing more of the shopping and transaction journey into a dedicated customer account, the portal also creates a more structured environment for managing important purchase information compared with relying solely on individual messages, screenshots and separate conversations.Rather than positioning the portal as simply another e-commerce website, Jhaena Jewels sees it as an extension of the relationship it has built with its community through years of LIVE selling.