I Join the Ceremonial Signing of LOVEPH
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By Oggie Medina
It was a surprise to me that I was included in the pioneering ceremonial signing of LOVEPH last June 9 at Savea City Bay Manila.
Officers of the Positive Exposure Philippines, Inc. (PEPI), a premier integrated marketing, communications and tourism consulting agency that specializes in digital transformation, strategic branding and end-to-end tourism development planning, were in full support led by its chairman Victor Lee, CEO Marinel Barquin Lee and Managing Director Victor Roy Santiago.
The said ceremonial signing marked an important milestone in the strengthening of the private-public partnership for the development of Phase 2 of Philippine Tourism Digitalization under the LOVEPH Initiative led by the Department of Tourism, represented by Assistant Secretary Sharlene Zabala-Batin, Product Development Director Paulo Benito S. Tugbang and National Capital Region Assistant Regional Director Ivannovich Agote.
The initiative is aimed at advancing tourism digitalization, expanding merchant participation and enhancing visitor access to Philippine Tourism products, services, and destination experiences.
Other partners in the ceremonial signing were the Asian Journal Publications, ITATOA (Independent Travel Agencies and Tour Operators Association), WETAP (Wellness Tourism Association of the Philippines), Savea, Prestige, NAITAS (National Association of Independent Travel Agencies), PAEC (Philippine Amusement and Entertainment Corporation), and GSM (Green and Smart Mobility).